American AMP first opened its doors in 1993 as Rude Entertainment, founded by Rudy
Chavarria, Jr. and operated on a shoestring budget. But even before that, Rudy
started as a studio runner and assistant back in 1987 at the world-famous
A&M Studios (now the Jim Hanson Studios) in Hollywood, California.
It was there that Rudy learned the ropes as a recording engineer by working
closely with acclaimed engineer Shelly Yaukus (U2, Belinda Carlisle, Tom
Petty, Van Morrison, Fleetwood Mac, John Lennon and many others).

Rudy then went to work at the prominent Christian record label Frontline Music Group in
promotions and marketing. It was at Frontline where friend and associate Norman
Winter of Norman Winter Public Relations (Bob Dylan, Barbra Streisand,
Michael Jackson, and Paul Simon) called Rudy and asked if he would be
interested in promoting a new Bob Marley CD. Rudy was then introduced to music
mogul Danny Sims. Sims, publisher of Cayman Music and then owner of the
Bob Marley catalog, interviewed Rudy over the phone and hired him on the
spot. He told Rudy, "My product is not selling, and I want you to
change that.” When Rudy told him, "We need to take these CDs to the
college world," Sims gave Rudy free reign. Rudy hired a staff of college
students, and they went to work. Within eight weeks, the CD went from #54
on the Navarre Distribution Sales Sheets to #1. Ever since, Rudy has been Sims’s
right-hand man when it comes to college street-team advertising, marketing and
promotions. American AMP has gone on to promote and market more than six
Bob Marley releases, including four box sets.

After mastering the art of promoting and marketing music, American AMP expanded its
scope and its client base to include private institutions of learning and
blockbuster major motion pictures.

American AMP prides itself on its creative strength and its experienced staff that gives
110% to all of its clients. We at American AMP believe that individual
attention is necessary for maximum success. That is exactly what we
offer. Because we also believe that communication is a vital part of every
successful project, we maintain daily contact with all our clients and keep
them informed and up-to-date.


American AMPprides itself on its creative force, and it's a strong staff of experienced individuals giving 110% to all of their clients.

American AMP believes that individual attention is necessary for maximum success.  That is exactly what we offer.  We communicate with our clients at lest once a day.  American AMP believes communication is part of a successful project.